Those days when PR and reputation management were considered royalty for celebrities and big brands are long gone. The internet has changed the way an audience perceives the brand, and it is more important now than ever to ensure that the brand has a good online reputation. To cater to this growing...
Today the way any business works is very different from that in the past. Earlier, most of the business attained clients using the “mouth-of-the-word” type of marketing. However, now there are multiple forums and reviews about every brand on the internet readily available to the consumer...