The Ultimate Guide to STO Marketing and PR

STO guide

Throughout the past 18 months, ICOs have shifted from a simple and promising funding mechanism into a largely controversial tool that is often used by people with ill intentions, due to the lack of regulations in some jurisdictions. With ICOs, investors are not granted any rights at all and the toke...

The 3 Core Components When Advertising in the Blockchain Space

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A couple of months ago, many marketers and few programmers raised a fortune overnight by having a fancy website and hundreds of buzzwords in a whitepaper — all in a novel market that attracted thousands of young and inexperienced investors. Bitcoin’s drastic tumble eventually knocked greedy in...

What Marketers Can Learn From Switzerland’s Largest Blockchain Companies

what marketers can learn from switzerlands cryptocurrencies

This column was originally published on Entrepreneur.com on September 28, 2018, here. When taking a deeper look at the cryptocurrency scene, one fact particularly stands out: A conspicuously high number of leading digital currencies and tokens are based in a small town in the heart of Switzerland. P...

European Banks Are Pushing the Adoption of Blockchain Technology

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This column was originally published on Entrepreneur.com on December 21, 2018, here. From the advent of the first blockchain technology, those within the financial sector knew things were about to change. Since the introduction of blockchain technology in 2008, it was often said that banking institu...

Why PR Eclipses other Marketing Tools in Hyper-growth Industries

Marketing in Hypergrowth industries

Hypergrowth industries are certainly some of the most interesting spaces for marketers and entrepreneurs. With the right approach, they often come with huge opportunities that are fundamental for many highly profitable business models. However, making the wrong decisions could also put you under eno...