We are excited to announce a new partnership with Reflect Festival, the biggest annual technology event in Cyprus. Taking place from October 19 – 21, 2022, Reflect Festival is expected to attract more than 5,000 entrepreneurs and technology enthusiasts from all over the world. Reflect Festival was f...
Those days when PR and reputation management were considered royalty for celebrities and big brands are long gone. The internet has changed the way an audience perceives the brand, and it is more important now than ever to ensure that the brand has a good online reputation. To cater to this growing...
Today the way any business works is very different from that in the past. Earlier, most of the business attained clients using the “mouth-of-the-word” type of marketing. However, now there are multiple forums and reviews about every brand on the internet readily available to the consumer...
The Ultimate Guide to STO Marketing and PR
Feb
01
2020
Throughout the past 18 months, ICOs have shifted from a simple and promising funding mechanism into a largely controversial tool that is often used by people with ill intentions, due to the lack of regulations in some jurisdictions. With ICOs, investors are not granted any rights at all and the toke...
A couple of months ago, many marketers and few programmers raised a fortune overnight by having a fancy website and hundreds of buzzwords in a whitepaper — all in a novel market that attracted thousands of young and inexperienced investors. Bitcoin’s drastic tumble eventually knocked greedy in...
This column was originally published on Entrepreneur.com on September 28, 2018, here. When taking a deeper look at the cryptocurrency scene, one fact particularly stands out: A conspicuously high number of leading digital currencies and tokens are based in a small town in the heart of Switzerland. P...
This column was originally published on Entrepreneur.com on December 21, 2018, here. From the advent of the first blockchain technology, those within the financial sector knew things were about to change. Since the introduction of blockchain technology in 2008, it was often said that banking institu...
Hypergrowth industries are certainly some of the most interesting spaces for marketers and entrepreneurs. With the right approach, they often come with huge opportunities that are fundamental for many highly profitable business models. However, making the wrong decisions could also put you under eno...