5 Steps to Build a GEO Content Strategy From Scratch in 2026
Building a content strategy for generative engines – what we call GEO – is not the same as adapting your SEO playbook with a few AI tweaks. The build order is different. You start with entity authority and structured claims, not keyword clusters. You prioritize citation-worthy depth over traffic optimization. And you sequence content types […]
How much does an AI visibility agency cost in 2026?
Most AI visibility agencies – often called GEO agencies – charge between $2,500 and $15,000+ per month. The range is wide because agencies sell very different things under the same label. Some run optimized SEO with a GEO layer on top. Others build real-world authority through PR, earned media, and third-party validation. Where you land depends on your industry’s competitiveness, your existing authority, your internal team, and the service model you choose.
How GEO differs for ChatGPT, Gemini, and Claude (and what to do about it)
ChatGPT rewards citation-friendly pages and gives you clean referral tracking via UTM source. Gemini runs on the same Search fundamentals you already know, plus snippet eligibility and multimodal readiness. Claude is the pickiest — its dynamic filtering discards fluff before reasoning even starts, so only evidence-dense, technically precise content survives.
How AI recommends local businesses — a study of lawyers, accountants, and dentists
AI recommends a tiny fraction of local businesses, and which ones surface varies dramatically by city size, category, and query language — patterns our study across 6 cities, 3 engines, and 2 languages reveals in detail.
How AI visibility and GEO are going to change in Q2 2026
If you’ve been tracking AI visibility for more than a few months, you probably noticed that AI models are substantially more volatile compared to traditional search rankings – and the next few months are likely going to bring this home more than ever before. Q1 of 2026 already gave us a preview of what’s coming. […]
What is the editorial tax (and what does it mean for GEO)?
If you’ve spent any time thinking about GEO, you’ve probably noticed that earned media keeps coming up. There’s a good reason for that. According to research from Observer, 89% of links cited by AI originate from earned media sources. Your own website content matters, but AI engines overwhelmingly lean on what others have written about […]
9 GEO mistakes that are killing your AI visibility (and how to fix them)
Most brands getting into generative engine optimization are making the same mistakes – publishing scaled AI content without oversight, gaming authority signals, blocking AI crawlers by accident, and measuring the wrong things. GEO isn’t a bag of hacks. It’s built on the same fundamentals as SEO, just applied to how AI systems discover, evaluate, and recommend your brand. Here are nine mistakes we see regularly, and how to fix each one.
5 Steps to Build External Validation for AI Recommendations
AI systems like ChatGPT, Perplexity, and Google’s AI Overviews don’t just pull from your website. As we’ve already covered extensively in our articles about how AI decides which businesses to recommend, they mainly look for external validation such as mentions, reviews, listings, and editorial coverage that confirm your brand is real, relevant, and trusted.
How ChatGPT Decides Which Businesses to Recommend
ChatGPT recommendations are usually driven by corroborated trust, not by a single Google ranking. In practice, brands get named more often when the model can verify the same positioning across third-party lists, reviews, editorial mentions, and clear on-site proof. Strong SEO helps discovery, but distributed validation drives recommendation confidence.
7 Steps to Get a New Brand Into AI Search Results From Scratch
Getting a new brand visible in both Google and AI search requires a deliberate, layered approach – starting with precise positioning, building a machine-resolvable identity, stacking proof, and earning external validation across the sources AI systems actually pull from. SEO remains foundational, but AI visibility demands distributed trust that no single ranking can provide.