9 GEO mistakes that are killing your AI visibility (and how to fix them)
Most brands getting into generative engine optimization are making the same mistakes – publishing scaled AI content without oversight, gaming authority signals, blocking AI crawlers by accident, and measuring the wrong things. GEO isn’t a bag of hacks. It’s built on the same fundamentals as SEO, just applied to how AI systems discover, evaluate, and recommend your brand. Here are nine mistakes we see regularly, and how to fix each one.