Earned media that builds brands
We secure editorial coverage in the publications that shape reputation, drive credibility, and increasingly determine whether AI models recommend your brand. From niche trade media to top-tier international outlets.
Trusted by global brands
The shift
PR has always built authority. Now that authority has a second job.
For decades, earned media coverage served one primary function: shaping how people perceive a brand. A feature in a respected publication builds credibility, drives awareness, and establishes market position. That hasn’t changed.
What has changed is that the same coverage now serves a second, equally important function. AI models like ChatGPT, Claude, Perplexity, and Google’s AI Overviews determine which brands to recommend by analyzing what trusted third-party sources say. The most-cited domains in AI-generated answers are editorial publications, curated lists, and review platforms — exactly the sources that PR secures placements in.
This means every earned media placement now generates value twice: once when a human reads it, and again every time an AI model references it to decide whether to recommend a brand. A Forbes feature doesn’t just build reputation with readers. It builds recommendation confidence with the AI systems that hundreds of millions of people now use for purchase decisions.
We’ve spent 8+ years doing earned media work. What we’ve learned in the past two is that brands with strong PR footprints have an enormous head start in AI visibility — and brands without one face a gap that traditional marketing alone cannot close.
Our PR Services
Overview
Real coverage in real publications.
Organic PR is the core of what we do and what we’ve built our reputation on over 8+ years. We secure genuine editorial placements — not paid advertorials, not sponsored content, not guest posts on low-authority blogs. Real journalists writing about real brands in publications their audiences trust.
Our approach starts with understanding what makes a brand newsworthy in its specific market. We identify the angles, develop the narrative, and pitch to the journalists and editors who cover that space. We don’t do mass outreach. We build targeted, relationship-driven campaigns that result in coverage worth having.
The types of coverage we secure include:
Feature articles and profiles
Get your brand into the spotlight.
We secure in-depth pieces that position a brand or founder as a category leader. These carry the most weight with both human readers and significant influence on AI models because they provide rich, detailed context about who a brand is and what it does.
Reach:
- Top-tier international and US mainstream media
- Reputable niche media (e.g., in tech, health, real estate)
- Regional media (e.g., in UK, Germany, Middle East, Asia)
Expert placements
Become a thoughtleader in your field.
We position entrepreneurs, founders, and team members as quoted experts in industry coverage. This builds personal authority alongside brand authority, strengthening entity signals that AI models use to evaluate credibility.
Content types:
- Guest articles in well-known industry-specific media
- Interview articles
- Industry commentary
Listicles and roundups
Join the top of the pack.
We ensure your brand appears alongside the best of the industry by securing inclusions in “best of” lists, category roundups, product comparisons, and curated recommendations in relevant publications. Our research shows these are among the most heavily cited sources in AI-generated recommendations. Contextually matched inclusions — tied to the right geography, category, and use case — are particularly effective.
Reach:
- International mainstream media
- Reputable niche media
- Regional media
- Industry-specific comparison sites
Podcasting & Video Interviews
Build authority with audio and video.
We book spots on relevant industry podcasts and video media interviews. These create long-form, conversational content that AI models can reference and that builds trust with human audiences, as well as provide precious short-form content via curated clips.
Reach:
- Vetted industry-specific podcasts
- YouTube opportunities
- TV and video opportunities in international media
Sponsored Opportunities & Press Releases
Amplify milestones at scale.
We amplify your greatest success stories, milestones, and updates by drafting and distributing strategic press releases as well as premium sponsored post opportunities.
This is particularly effective for brands that need to build a baseline of coverage quickly, or that have a steady stream of announcements worth amplifying. Paid releases also create fresh signals that AI models encounter during real-time retrieval — and research indicates that recency matters for AI recommendation confidence.
Services:
- Strategic press release drafting
- Distribution through premium newswire networks
- Targeted outlet selection based on industry relevance
How we work
Our PR Process
Step 01
Brand & Market Audit
We analyze the brand’s current media footprint, competitive coverage landscape, and the publications that matter most in its space. We identify coverage gaps and opportunities.
Step 02
Narrative Development
We develop the angles and story hooks that bit only make your brand genuinely interesting to journalists but that also achieve very specific goals, be it AI visibility, lead generation, or authority.
Step 03
Outreach & Placement
Targeted, relationship-driven pitching to relevant journalists. We manage the full process from pitch through to publication, including coordination, fact-checking support, and asset preparation.
Step 04
Amplification
Big successes that demand maximum exposure require additional amplification. We use targeted distributions, content marketing, and paid ads to enhance visibility with both AIs and humans.
Get Started
Find out if your brand is AI-ready.
Free Audit
Get a free AI visibility audit assessing your content, technical structures, and more. See exactly where you stand in under 48 hours.
No commitment. No retainer. Just data.
What it includes:
- AI citability & visibility score
- Technical foundations & data review
- Content & EEAT audit
- Optimization score for specific platforms
- Action Plan
Why we are different
PR built for the AI era
Most PR agencies pitch for coverage and move on. We pitch for tangible results.
In practice, this means we approach PR with a dual lens.
Publication selection is informed by AI citation data. We don’t just target publications with high readership. We target publications that AI models actually cite when making recommendations. There’s significant overlap, but not complete overlap — and the difference matters.
Placement context is optimized for AI extraction. A brand mention buried in paragraph twelve of a loosely related article carries less AI recommendation weight than a mention in a contextually matched listicle or a dedicated feature. We pursue the placements that work hardest for both humans and machines.
Coverage is treated as a compounding asset, not a one-time event. Every placement adds another data point that AI models can reference. Over time, these compound — the model encounters the brand in enough independent, credible contexts that recommending it becomes a confident output. This is why sustained PR programs outperform one-off campaigns dramatically, both for traditional reputation and AI visibility.
That said, we are fundamentally a PR team. We’ve been doing this long before anyone talked about GEO or AI visibility. The craft of securing earned media — building relationships, developing narratives, understanding what makes something newsworthy — is what we do.
Who this is for
PolyGrowth PR was built for
Startups
Startups need media coverage to establish credibility fast. We secure the editorial placements that put startups on the radar of both human users and AI models.
B2B services
Buyers trust brands they've seen covered by independent media. We secure placements in the industry publications that shape purchasing decisions in your category.
Financial services
Trust is everything in finance. We earn coverage in publications that build reputation with clients, regulators, and the AI models that guide financial decisions.
Tech companies
Product launch or funding round – we turn milestones into media coverage across the tech publications that matter for your market and your AI visibility.
Real Estate firms
Local media coverage and regional publication features drive referrals and trust. We secure the coerage that positions your firm as the authority in your market.
Healthcare brands
Patients and partners look for providers they've seen covered by credible sources. We secure editorial placements that build credibility and public trust.
Case Studies
The power of PR in an AI-driven world.
Case Study 02
Authority building that lasts years.
The context:
A DARPA-incubated startup competing against established players for government and enterprise contracts — in one of the noisiest industries on the internet.
The Outcome:
Years later, ChatGPT, Claude, Perplexity, and Gemini all recommend this company by name with high confidence — powered by the authority footprint we built.
Get Started
Let’s talk about what earned media can do for your brand.
Free Audit
Whether you need a full PR program, support for a specific launch, or earned media to complement an existing GEO strategy — we’d like to understand your situation and tell you honestly what we can deliver.
No pitch deck. No hard sell. Just a conversation.
FAQs
About PolyGrowth's PR service
It depends entirely on the client’s industry and target audience. We work across the full spectrum — from top-tier international outlets to niche trade publications, industry blogs, and regional media. What matters is reaching the publications that are relevant to the brand’s market and that AI models reference for that category.
- Two things. First, we select publications and pursue placements informed by AI citation data — we know which sources AI models actually reference when making recommendations, and we prioritize those. Second, we track every placement’s impact on AI visibility, not just media impressions. That said, we are fundamentally a PR team with 8+ years of traditional earned media experience. The AI lens is an additional advantage, not a replacement for the craft.
AI models decide which brands to recommend by analyzing what trusted third-party sources say. Editorial publications and curated lists are among the most heavily cited sources in AI-generated answers. Every earned media placement creates a data point that AI can reference. Brands with strong, consistent PR footprints are recommended more frequently and more confidently by AI models.
PR is the most powerful single lever for AI recommendation, but it works best as part of a broader GEO strategy that also includes technical optimization, content, reviews, and entity consistency. That said, for brands that already handle GEO in-house, adding PR alone can have a significant impact. We’re happy to discuss what makes sense for your specific situation.
First placements typically happen within 4 weeks of campaign launch, depending on the industry and the angles available. AI visibility impact from those placements can be observed within weeks on real-time platforms (Perplexity, ChatGPT Browse) and within 2–3 months on training-data-dependent platforms.
Real-time platforms (Perplexity, ChatGPT Browse) can reflect changes within weeks. Training-data-dependent platforms take longer — typically 60–90 days for initial citations. Category leadership usually takes 6–12 months of sustained effort. The timeline also depends on the starting point: a brand with existing editorial coverage and reviews will see results faster than one starting from scratch.
Organic PR is earned editorial coverage — a journalist independently decides to write about you. It carries the highest credibility with both humans and AI. Paid press releases are brand-authored announcements distributed through newswire networks. They’re effective for creating structured, timestamped coverage at scale and are particularly useful for milestone announcements. Most clients benefit from a combination of both.
Yes. PR is one of six vectors in our full Generative Engine Optimization (GEO) program, which also covers content strategy, review stimulation, social presence, technical optimization, and AI citation monitoring. Many clients start with PR and expand into the full GEO program once they see how earned media drives AI recommendations. Details on our GEO services page.