Why Freshness Matters in AI visibility – How to Update Content for GEO
Content freshness is back in the conversation because search is becoming more answer-driven. That has pushed a lot of teams toward a bad habit: changing a date, tweaking a paragraph, and calling a page “fresh.” It looks active from the outside. It does very little on the inside. The better way to think about content […]
How GEO differs for ChatGPT, Gemini, and Claude (and what to do about it)
ChatGPT rewards citation-friendly pages and gives you clean referral tracking via UTM source. Gemini runs on the same Search fundamentals you already know, plus snippet eligibility and multimodal readiness. Claude is the pickiest — its dynamic filtering discards fluff before reasoning even starts, so only evidence-dense, technically precise content survives.
How AI recommends local businesses — a study of lawyers, accountants, and dentists
AI recommends a tiny fraction of local businesses, and which ones surface varies dramatically by city size, category, and query language — patterns our study across 6 cities, 3 engines, and 2 languages reveals in detail.
How ChatGPT Decides Which Businesses to Recommend
ChatGPT recommendations are usually driven by corroborated trust, not by a single Google ranking. In practice, brands get named more often when the model can verify the same positioning across third-party lists, reviews, editorial mentions, and clear on-site proof. Strong SEO helps discovery, but distributed validation drives recommendation confidence.